Last updated: July 11, 2025
This Editorial Policy explains how FlowerCity.co.uk plans, creates, reviews, publishes, updates, and monetises its content.
1. Editorial Mission
Our mission is to publish accessible lifestyle content that informs, inspires, and supports readers in their everyday lives.
We aim to create articles that are:
- Useful
- Understandable
- Engaging
- Responsibly researched
- Transparent
- Inclusive
- Relevant to the intended audience
2. Editorial Scope
FlowerCity.co.uk may cover:
- Home and interiors
- Garden and outdoor living
- Food and entertaining
- Beauty and personal care
- Fashion and style
- General health and wellbeing
- Personal development
- Relationships and family
- Productivity and careers
- Culture and entertainment
- Travel and leisure
- Shopping and product guides
- Seasonal lifestyle topics
3. Content Selection
Topics may be selected based on:
- Reader interest
- Editorial relevance
- Seasonal usefulness
- Search demand
- Cultural trends
- New products and services
- Contributor expertise
- Reader questions
- Newsworthy lifestyle developments
- Commercial opportunities
Commercial potential may influence whether a topic is considered, but it should not automatically determine the editorial conclusion.
4. Research and Sources
Writers should use sources appropriate to the subject.
Sources may include:
- Official organisations
- Government publications
- Academic research
- Recognised professional bodies
- Product manufacturers
- Qualified experts
- Original interviews
- Reputable publications
- First-hand testing
- Publicly available data
Where claims are important, technical, health-related, financial, or likely to change, writers should prioritise primary and authoritative sources.
Sources should be represented accurately and not quoted or presented in a misleading context.
5. Health and Wellbeing Standards
Health and wellbeing content requires additional care.
Such content should:
- Avoid diagnosing readers
- Avoid guaranteeing results
- Distinguish general information from professional advice
- Encourage professional support where appropriate
- Avoid presenting personal experience as universal evidence
- Explain important limitations or risks
- Use qualified or authoritative sources for significant claims
Content discussing urgent or serious symptoms should not encourage readers to delay professional care.
6. Financial Content Standards
Money-related content should:
- Be clearly presented as general information
- Avoid personalised recommendations
- Explain significant risks
- Avoid guaranteed-return language
- State when prices, rates, or rules may change
- Use reliable sources for regulated or technical information
7. Product Reviews and Buying Guides
Product content may be based on:
- Hands-on testing
- Editorial research
- Product specifications
- Retailer information
- Manufacturer information
- Expert input
- Customer feedback
- Market comparisons
An article should indicate when a product was not personally tested if the context might otherwise imply first-hand testing.
Recommendations may consider:
- Performance
- Features
- Quality
- Price
- Ease of use
- Availability
- Durability
- Design
- Suitability for different users
Receiving a free product does not guarantee coverage or a positive conclusion.
8. Affiliate Content
Some articles contain affiliate links.
Affiliate relationships should be disclosed clearly and sufficiently close to the relevant content.
Editorial opinions should not be changed solely because a brand or retailer pays a commission.
When possible, readers should be given enough information to compare alternatives and make their own decisions.
9. Sponsored Content
Sponsored content may be commissioned or funded by a commercial partner.
It should be clearly labelled using wording such as:
- Advertisement
- Ad
- Sponsored
- Paid Partnership
The label should be visible before or at the beginning of the commercial content.
Sponsored content must not intentionally mislead readers or conceal important commercial information.
10. Gifts, Samples, and Press Trips
Writers or editors may receive:
- Review samples
- Event invitations
- Hospitality
- Travel support
- Press access
- Gifts
Relevant arrangements should be disclosed when they could reasonably affect how readers understand the content.
Acceptance of a benefit does not guarantee positive coverage.
11. Editorial Independence
Final editorial decisions are made by FlowerCity.co.uk.
Advertisers, sponsors, affiliate partners, and product suppliers may provide factual information but should not control independent editorial conclusions unless the content is clearly presented as an advertisement.
12. Conflicts of Interest
Writers and contributors should disclose relationships that could create a real or perceived conflict of interest.
These may include:
- Employment
- Ownership
- Investment
- Family relationships
- Paid consultancy
- Brand ambassadorship
- Gifts or benefits
- Affiliate relationships
A disclosure should be included where the relationship is relevant to the content.
13. Authors and Contributors
Where practical, published articles should identify the writer or editorial team.
Author information may include:
- Name
- Relevant experience
- Subject interests
- Professional qualifications
- Links to other published work
Contributor biographies should not exaggerate expertise or qualifications.
14. Expert Review
Certain technical, medical, financial, legal, or safety-related articles may be reviewed by an appropriately qualified professional.
Expert review does not remove the need for readers to obtain advice for their own circumstances.
The reviewer’s name and qualifications should be displayed when appropriate.
15. Artificial Intelligence and Editorial Tools
Where technology-assisted tools, including artificial intelligence, are used, they may support tasks such as:
- Topic development
- Outlining
- Transcription
- Summarisation
- Grammar checking
- Formatting
- Research organisation
Automated output should not be treated as inherently accurate.
Material prepared with such tools should be reviewed, edited, and checked by a person before publication.
We do not knowingly publish fabricated quotations, sources, experiences, credentials, or product tests.
16. Originality and Plagiarism
Writers must not knowingly copy another publisher’s work without permission or an applicable lawful basis.
Content should be original or properly licensed.
Quotations, data, images, and ideas from other sources should receive appropriate attribution where required.
17. Image Standards
Images may come from:
- Original photography
- Licensed image libraries
- Manufacturer media resources
- Contributors
- Public-domain sources
- Appropriately licensed third parties
- Technology-assisted image tools
Images should not be used when we know or reasonably suspect that their use infringes another person’s rights.
Materially altered, illustrative, or generated images should not be presented as documentary evidence of a real event.
18. Accuracy
Writers and editors should take reasonable steps to check:
- Names
- Dates
- Statistics
- Product details
- Prices
- Quotations
- Links
- Health or safety claims
- Relevant disclosures
However, errors can occur and information can change after publication.
19. Updates
Articles may be reviewed or updated when:
- Important facts change
- Products are discontinued
- Links stop working
- New evidence becomes available
- Regulations change
- A significant error is identified
- The article no longer serves readers effectively
An updated date may be displayed when substantial changes are made.
Minor spelling, formatting, or style changes may not result in a new update date.
20. Corrections
Significant factual errors should be corrected as soon as reasonably practical after verification.
Depending on the seriousness of the error, we may:
- Correct the text
- Add an editor’s note
- Clarify ambiguous wording
- Update supporting information
- Remove content
- Publish a correction notice
Correction requests may be sent to:
Include the article URL, disputed statement, and supporting evidence.
21. Retractions
Content may be removed or retracted when:
- It contains serious inaccuracies
- It infringes legal rights
- It creates a significant safety risk
- Its central evidence is unreliable
- It was published through serious editorial misconduct
- Continued publication would be irresponsible
Where appropriate, a retraction notice may explain why the material was removed.
22. Reader Comments
Reader comments may be moderated.
Comments may be removed when they:
- Contain abuse or threats
- Promote hatred or discrimination
- Disclose private information
- Infringe intellectual property
- Contain spam
- Promote dangerous misinformation
- Impersonate another person
- Are unrelated to the discussion
23. Diversity and Respect
We aim to treat people with dignity and avoid unnecessary stereotyping.
Editorial decisions should consider different ages, backgrounds, abilities, body types, identities, household structures, and lifestyle circumstances where relevant.
24. Complaints
Editorial complaints should be sent to:
Please include:
- Your name
- The article URL
- The nature of the complaint
- The outcome you are requesting
- Supporting information
We aim to assess complaints fairly, although disagreement with an editorial opinion does not automatically require a correction.
25. Policy Updates
This Editorial Policy may change as the website, editorial processes, or publishing standards develop.
The latest version will be available on this page.
